Modalidades de negocio en amazon

Saludos a todos en esta entrada voy a hablar acerca de las modalidades mas conocidas de vendedor que tiene amazon.

La primera es  fulfillment by merchant o FBM. En esta modalidad el vendedor una vez abierta su cuenta en amazon ingresa a ella agrega el producto que va a vender y al final de la creación de la publicación elige la opción de fulfillment by merchant que es básicamente que el vendedor una vez vendido el producto, que tiene en su almacén casa o donde tengas el producto almacenado te encargaras de embalarlo apropiadamente y de realizar el envió al comprador encargándote de toda esa parte logística ademas de la atención al cliente  devoluciones y todo lo relacionado.

Sin título

La segunda opción en fulfillment by amazon. Donde tu como vendedor realizaras el mismo procedimiento de ingresar  a tu cuenta agregar el producto pero al final de la publicación elijes la opción de fulfillment by amazon, una vez agregado el producto tendrás que enviar todas la unidades del producto que vas a vender a  amazon, ellos te dirán la dirección a donde tendrás que enviarlo y cada vez que se venda alguna unidad de este producto amazon se encargara de toda la logística que lleva entregarle el producto al cliente que lo adquirió ademas se encargara de toda la atención al cliente devoluciones y demás.

fba

La tercera opción es la de vendor en la cual simplemente actuaras como un distribuidor a amazon donde le venderás los productos directamente a ellos y ellos se encargaran de todo lo demás, como mencione antes es venderle directamente el producto a amazon.

Pros y Contra

Como pro en FBM diría que puedes tener mas control sobre la ordenes cerciorarte de que todo salga bien si tienes un warehouse o dispones ya de una plataforma que tenga esta logística podrías utilizarla y reducir algunos costos.

Contra de FBM tendrías que ocuparte de toda la logística lo cual necesitarías tiempo destinado a esto, en estos momento los productos en FBM no son prime lo cual a mi criterio tendrías menos ventas ya que a la hora de competir por de buy box estarías en desventaja, los compradores al ver un producto prime piensan que es amazon quien se los esta vendiendo y compran con mas confianza, tendrías que encargarte de toda la atención al cliente. A mi criterio es mas difícil escalar el negocio en esta modalidad que es una de las metas principales que se debería tener en los negocios.

Pros de FBA creo que todos los contras de FBM ya que te encargas solo de enviarle lo productos a amazon por la parte logística y te sientas y dejas que ellos hagan el resto.

Contra de FBA Me cuesta pensar en contra de esta modalidad es la que yo recomiendo, no se si decir la tarifa que cobran por realizar todo este trabajo pero yo lo veo de la manera que si no se paga por esto entonces tendrías tu que hacerlo y eventualmente creo que perderías más dinero.

Pros de la modalidad de vendors tendrías opciones mas avanzadas como de marketing que te ayudaría a escalar mucho mas tu negocio, estarás trabajando bajo una modalidad de un producto prácticamente vendido.

Contra igualmente me cuesta un poco encontrar contra a esta modalidad, si seria como un nivel  mas avanzado del negocio trabajarías con producto de alta demanda y sino es lo que deberías hacer,  tendrías que tener mas capacidad de inversion o de negociación con tus proveedores ya que amazon te pagaría en un lapso de tiempo ellos tendrían una linea de crédito contigo.

En conclusion todas esta modalidades son validas y si de acuerdo a tu estudio de negocio te sirve una u otra modalidad esta bien. si para mi opinion la mejor opción para comenzar a escalar tu negocio es FBA para luego realizar una combinación de FBA y vendor existen muchos vendedores sobre las 7 cifras que solo hacen FBA otros que realizan hasta los 3 incluso contratando servicio de pre service con una tercera compañía como dije antes todo depende de lo que se adapte a tu modalidad de negocio.

Espero que te haya sido de ayuda estaremos atentos a cualquier comentario si quieres saber mas acerca de otro tema relacionado no dudes en escribirnos y seguro lo tomaremos en cuenta para desarrollarlo en un post completo. Lo mas  importante es que no te quedes sentado allí y tomes decisiones que te lleven a realizar acciones.

El empresario online

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